Borrowing from the playbook of upscale grocers such as Whole Foods Market and the East Coast’s Wegmans, Target is aiming to serve alcohol right in the store.
Angie Thompson, a Target spokesperson, confirmed that the Minneapolis-based retailer applied in August for liquor licenses to sell and serve alcohol at a planned store in near Chicago’s Navy Pier. If approved, it would be the first time Target has served alcohol. “We sell liquor at a number of stores, but we currently don’t have any Target stores that serve liquor on site,” she told Fortune. She declined to comment further on the plan’s details.'